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What is Twitter and can it benefit your business?

8/21/2011

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Keeping it brief. That is what Twitter is all about. Keeping it short and simple is Twitter’s motto. Twitter is a social network program combined with a mini weblog program which allows twitterers (calling them twits does not sound right!)  to distribute short bits of information called tweets to others and thus allows other people to read your tweets. To do this, one twitterer has to follow another and get on each other’s network. Twitterers can retweet something tweeted to them.

Twitter has been used as a web marketing strategy to increase website traffic and create curiosity about something. Tweets are text based and only allow 140 characters for each tweet. Tweets are delivered to the people on the twitterers list. Tweets can be sent via mobile phone or the internet.
Twitter traffic is generated when the followers are interested in what you are talking about or your ‘niche market’. Twitter has forced marketers to find techniques to seize the reader’s attention in 140 characters or less. Tweets generally will always will include a web address that enables the reader to click the link and be taken to the tweeters website. Exactly the same occurs if one of the readers retweets, or resend, the tweet to their own list of readers

Twitter traffic is produced by the ones that are interested in whatever you have got to offer. You are finding your niche market while you continue to include readers with the same interest. As your messages are retweeted, you will additionally pick up converts from that group that didn’t know that they were curious about the niche before they discovered it.

Like any type of marketing, it will take a serious effort to create Twitter traffic as well as keep it coming. One tweet won't generate traffic but numerous tweets will commence the traffic-generating to your benefit. The information should be appropriate, interesting and appealing.

In your web page simply include a Twitter link. In any advertising always include a Twitter hyperlink and when publishing the web page, also include a Twitter link. One of the greatest aspects of Twitter is that tweets can be produced whenever you want from any location with your mobile phone. When you have an idea about anything you think your followers will find interesting as you're watching TV, for instance, take out your mobile phone and tweet away. Should you wake up in the middle of the night with a tweet of a lifetime, you don't have to get out of bed to get the job done. Pick up your mobile and off you go.

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