Facebook is a social networking website which allows members to make a profile, submit pictures, post information and keep in touch with family and friends. Members are able to produce pages for their business or organisation as well as fan pages.
Ensure your ‘wall’ (the section where you upload information) includes only relevant information. Be respectful when you upload anything and when you comment on another person’s post. Only post things that are based on your subject matter. Always remember that whatever you post and send you message away into cyberspace, it will stay there forever.
Within the information section of your Facebook page, make sure you enter your business web address and a proper business contact. Also, put in your actual business address so people know where you are located.
Whenever advertising your business in other media, always publish that you can be located on Facebook. If you have a business website, include your Facebook link.
The great thing about advertising on Facebook is the flexibility of your advertisements. You can customize your advertisements so they appear only to specific groups or segments of people based on the information contained within their profile or based on gender, location, or personal preferences.
For example, if your product is tailored towards people who own a bicycle, you could develop your advertisements so that they are triggered to appear only for those who have indicated that they like cycling in their profiles, or who have demonstrated interest in similar products or services based on their personal profile, communities or groups they have joined, or other advertisements they have responded to which are related in some way to your business.