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What is Twitter and can it benefit your business?

8/21/2011

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Keeping it brief. That is what Twitter is all about. Keeping it short and simple is Twitter’s motto. Twitter is a social network program combined with a mini weblog program which allows twitterers (calling them twits does not sound right!)  to distribute short bits of information called tweets to others and thus allows other people to read your tweets. To do this, one twitterer has to follow another and get on each other’s network. Twitterers can retweet something tweeted to them.

Twitter has been used as a web marketing strategy to increase website traffic and create curiosity about something. Tweets are text based and only allow 140 characters for each tweet. Tweets are delivered to the people on the twitterers list. Tweets can be sent via mobile phone or the internet.

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