Niche marketing is a way of finding a portion of the general market place for a specific product or service. It is taking a particular group of the population and determining what they need and providing a solution, usually in the way of locating the product or service to fill that need. A niche is anything that specifically interests a certain number of people. It is also a particular place for things, for example each person discovers their own niche at work, the family or even in society in general.
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